LIFESTYLE CONVENTION 5
THE TONE OF THE MAGAZINE IS ASPIRATIONAL. The magazine assumes the position of lifestyle coach – it tells you what you need and then offers you advice on how to get it.
For each of the following lifestyle magazines, explain how the tone of the magazine is aspirational. Who is the target audience of each magazine? What values does each magazine expect their readers to have? Give examples to back up your answers.
This magazine's target audience is probably for women a bit older, probably ages from 28-50. There are a lot of stories on what the women might need and how they can get it for example; '14 sexy ways to beat bad hair', 'too fat? too skinny? cosmo bins your body demons and 'signs he's good in bed'. These are all things girls want to know this is why they put them there to attract their target audience. There is again another pretty model on the cover looking directly at the camera to attract the target audience into thinking, if you buy this magazine you can look like me.
This magazine's target audience is aimed at young gay men, probably aged from 18-25. There are stories on fashion, relationship advise, celebrities and holidays. For example on the front cover it says 'MDNA review', 'Reggie Yates', 'Obsessed with a guy?', 'Marcus Collins Gets Fresh' and 'the style issue'. All these thing are supposed to attract the magazines target audience which is gay young men. All the things in this magazine would benefit someone gay.